Quality gate
- Text and product facts are correct
- Editable masters are included
- Crops preserve the subject and CTA
- Likeness and commercial rights are recorded
- The family looks intentionally related
OUTCOME / VISUAL SYSTEM
Build an editable AI visual asset system
A controlled visual direction, six finished assets, editable masters and channel-ready variants.
THE HANDOFF
What “finished” contains.
- Finished files
- Six final assets
- Editable source masters
- Channel-size variants
- Reference and rights record
- Consistency checklist
- Smallest honest proof
- Use one real campaign and measure how many corrections and minutes are required from first generation to approved asset family.
PRODUCTION ROUTE
Four steps to a credible first version.
AI can accelerate production. The route still includes source truth, correction, usability and a final human approval.
- Set the visual contract
Define subject, composition, palette, typography, exclusions and the details that must remain true.
- Generate and reject
Create controlled variants and remove anything with factual, anatomical, brand or rights problems.
- Make the result editable
Rebuild or convert selected work into layers and correct text, spacing, colors and product details.
- Prepare the family
Adapt the master for each channel without losing hierarchy, crop safety or source traceability.
First-version effort
3–7 hours for one complete asset family
Possible starting stack
A current image model, Canva or Figma, owned references and approved brand assets.
QUALITY AND EVIDENCE BOUNDARY
Image volume is not quality. Rights, factual accuracy and buyer value still require human judgment.